Your website is for your most important customers (09 Apr 2006)
How do I judge if an organization has too many webpages? If it doesn't have the staff to professionally manage them. How do I judge that? By asking a simple question: When was the last time you reviewed all the webpages on your website?
Invariably, I see a look of horror and disbelief. It's as if I've asked a crazy question, a nonsensical question. There's too much content to review, I'm told. Which, of course, is exactly the problem.Add this article to Del.icio.us