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Interview with Microsoft Ethnographer Tracey Lovejoy (20 Apr 2006)
While it is true that corporate anthropology and ethnography have evolved, I also believe companies are maturing too. In today's competitive and global market, companies are increasingly finding it necessary to deeply understand their customer and build their products accordingly. Anthropology is a discipline with a long history of studying people and understanding their lives in the contexts of their normal environments in cultures around the world. This is a natural fit with the trend toward deeply understanding customers around the globe.
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