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Who Cares if You are Dressed if you are Alone? (10 Mar 2006)
But here is the kicker: I also believe that the design of the iPod could have been a lot worse and it still would have been a phenomenal success. The reason is that “The Design” with a capital “D” is only minimally about that white and silver object with the rounded corners, the circular controller and the hard disk inside. Rather, my analysis says that there was not a single part of the Apple organization that was not involved in the iPod success, and that each excelled in its own sphere of “design” and that is what made “The Design” so outstanding.

But you won’t learn about that at SIGCHI.

Too bad.

Time for change?
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