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Thumbnail: Jakob Nielsen (10 Apr 2006)
While finishing that first book, Jakob started another venture that would eventually become the Nielsen Norman Group. “Don Norman gets the credit for that,” notes Jakob. Norman, like Jakob one of the true fathers of usability, thought there was a need “to have an elite, specialized usability company, which there hadn’t really been. As it turned out, Don was right. We’re definitely doing very well.”

As evidence, Jakob points readily to the company’s core values, the first of which is to “enjoy what you’re doing.” “Why else start your own company?” he asks.

The second value is to “change the world.” “We really want to make the world safe for users and reduce the complexity of technology,” claims Jakob. And the third and final value is “to have more coming in than goes out, because otherwise we can’t support the first two goals.”
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Article URL: http://www.upassoc.org/upa_publications/upa_voice/volumes/2006/april/jakob_nielsen.html

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