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Blogging for Money. by Learning from Comics (19 Mar 2006)
A big concern with Kottke and other bloggers is that it brings a third party to the site. Someone other than the content creators and the audience. Would it affect the content? Would there be less trust from the readership? Bill Barnes mentioned that advertising is only a problem when it is out of place. Otherwise, it may in fact improve the experience as the content is interesting. Similarly, John Gruber recently signed on with The Deck which is solely focused on advertising for design centric sites. Advertising in essence becomes an extension of the site’s voice rather than a detriment if handled correctly. Here at OK/Cancel, we’ve manually excluded ads from Google AdSense that we felt were not helpful for our audience and we’re selective about our direct advertisers.
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