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Search engine optimization basics, Part 1: Improve your standing in search engines (24 Feb 2006)
Marketing Web sites to search engines has become a business in itself, and many consultants, tools, and search engine optimization (SEO) sites are available to help your site do well in search engines. The information and resources can be overwhelming. But if you have an accessible and usable site, you are already on your way. If you have any responsibilities for a Web site -- whether you want to be involved with a professional search engine company or just want to take charge of it yourself -- you need to know the basics about optimizing your site for search engines.
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