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Competitive Analysis: Understanding the Market Context (26 Feb 2006)
Effective web design, from the simplest brochure website to the most complex web application, needs to involve an understanding of context. While user-centered design focuses on user needs/tasks, and information architecture focuses on content, these two aspects alone offer an incomplete picture. What is missing is the context: the environment in which the website or web application is used as well as the market in which it exists.

Rosenfeld and Morville’s Three Circles of Information Architecture diagram offers a visual representation of these overlapping areas, although I propose a slightly different view:
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