Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | books | about 

Targetting Users with Ads improves Conversion (02 Dec 2005)
A study confirms that targeting consumers based on previous online behaviours not only significantly increases conversion rates, it can also improve overall campaign efficiency.
Add this article to Del.icio.us

Article URL: http://www.usabilitynews.com/news/article2811.asp

Read 1,282 more articles from Usability News sorted by date, popularity, or title.
Next Article: The cranky user: Ho ho hum online retailers
  RSS 0.91  Subscribe with Bloglines  Add to My Yahoo!  Preview in Google Reader
Books about Usability | Information Architecture | Information Visualisation | Technology History

Some of the people who make up the Userati group
This site is a labour of love built by Chris McEvoy




Popular Items
> Top Knitting Sites
> Ajax Sucks
> What if Jakob Nielsen had a blog?
> Kate Bush and Pi
> Simply Google