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Search should work like magic (01 Feb 2006)
This can be distilled down to a very simple concept: search should work like magic. As much as is possible, search should always give staff the information they need, somewhere in the first few results.

Staff should not have to learn complex search options, or spend time carefully considering the most effective search terms and options. Regardless of what the user is searching on, the right results should be returned.
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Article URL: http://www.steptwo.com.au/papers/cmb_searchmagic/index.html

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