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Combining ethnographic and clickstream data to identify user Web browsing strategies (19 Jan 2006)
This study attempted to analyse the browsing behaviour of a group of undergraduate university students using a particular Website as a resource for one of their taught courses. It was performed by an interdisciplinary team of researchers from the Management and Information Systems, HCI and Artificial Intelligence groups in the University of York. It illustrates how such a combined approach can contribute to a fuller understanding of user behaviour and the extent to which such behaviour changes over time; it also highlights a number of potential problems and issues that need to be addressed in any future attempts this type of interdisciplinary research.
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