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Five Experience Fundamentals (20 Jan 2006)
Deliver the foundational elements well, and the rest will be icing on your very appealing cake: You'll develop a new understanding, appreciation and passion for customers; attract better employees because of your authentic focus on the things people most care about; and your influx of innovative ideas will become more relevant, actionable and customer-centric.

Experience Leaders never forget that beyond bells and whistles, it's the cumulative experience that people remember. Making sure experience is delivered from a foundation of excellence will help ensure innovation dollars do not go to waste. This is how experience leaders today are creating brand equity: You can do it, too.
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