Fear and the Future (25 Jan 2006)
The BBC spotted the digital revolution very early and we have learned a lot about the audience need for simplicity and universality.
I would like to suggest that, for both the public and private sectors, these two words – simplicity and universality – are the two principles on which success in this new media world will need to be founded.
Let me define what I mean by "this new world". I mean, of course "on demand".
The next age of the media will have arrived when on demand has become the main way that people consume television and radio output. I am as sure as I can be that on demand is the future.Add this article to Del.icio.us