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Fear and the Future (25 Jan 2006)
The BBC spotted the digital revolution very early and we have learned a lot about the audience need for simplicity and universality.



I would like to suggest that, for both the public and private sectors, these two words simplicity and universality are the two principles on which success in this new media world will need to be founded.



Let me define what I mean by "this new world". I mean, of course "on demand".



The next age of the media will have arrived when on demand has become the main way that people consume television and radio output. I am as sure as I can be that on demand is the future.
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Article URL: http://www.bbc.co.uk/pressoffice/speeches/stories/grade_natpe.shtml

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