The Road to Recommendation (06 Jan 2006)
The user moved their mouse all over the page and finally clicked on Search declaring, "I wish there was a link that had what I wanted." And there was. Exactly what the user wanted. However, the user would have to scroll to see it and they never did.
During the debriefing meeting, a team member said what everyone was thinking: "Our users don't like to scroll. We need to make all of our pages fit on one screen." Everyone but me, that is.Add this article to Del.icio.us