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The ABCs of the BBC: A Case Study and Checklist (18 Dec 2005)
When thinking about personality, we realized that there was nothing different about the A-Z as compared to any other navigation tools on the site. Everything should be “warmly informative” or “approachably organized,” wherever you’re browsing. Specifically, we keenly felt the need to make the A-Z more like a supermarket (comprehensive and well-organized) and less like a junk shop (random and gems buried amidst the clutter). Not all junk shops are like that, of course, but it was hard to see the bbc.co.uk A-Z as one of the good ones before the project!

Two further enhancements are worth mentioning. Statistical analysis had shown that many users of the previous version of the index never visited any page other than “A,” because that was the first one they would come to on clicking the A-Z link from somewhere else on the site. We decided to develop a new front page that had no alphabetic entries (other than Popular Links) but had links to each letter page instead.
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