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Women tempted by gadget gifts (22 Dec 2005)
Best Buy has made an effort to change the way sales assistants talk to women, particularly trying to stop the common practice of ignoring a woman shopper in favour of their male companion.

The same experience is to be had in the UK according to Margaret Heffernan, author and businesswoman.

"It is universally horrible," she says. "It is quite amusing to hear sales people try to explain a product.

"I know they don't know what they are talking about and they think it doesn't matter because I am a girl."

"I buy online because I find going into electronic stores so annoying," says Ms Heffernan, who says she would like an iPod pre-loaded with her music collection this Christmas.
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