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Raising the perceived value of your website (19 Dec 2005)
The senior manager recognized that without proper management, the intranet would fail to deliver value. He was willing to invest in proper management; hiring professionals, training staff, setting standards, and measuring rigorously. He was prepared to do this because he had been convinced that the intranet had the potential to deliver much more value.

Value is at the core of the content management challenge. Low-quality content destroys value, and there is a lot of low-quality content out there. How do you measure value? Task completion. How many of your readers completed a task as a result of your content?
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