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Power to the People (28 Nov 2005)
Of course, the time when organizations really need people to donate is when motivation isn't as high—when there's no tragedy to call people to action. A simple solution like 1-Click is even more important on those 'regular' days.

By taking the time and effort to understand the needs of their customers, and then design a simple solution, the team who designed Amazon's 1-Click technology can take some pride in knowing that, not only do they make it easier to buy the new Harry Potter novel, or pick up the latest by Kanye West, they could help save lives.

Not every solution will have this kind of impact. But when it comes to the design and development of web sites and applications, there is a lesson to be learned: understand what people want, and give it to them in as clear and simple a way as possible.
Article URL: http://www.alistapart.com/articles/powertothepeople

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