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Ecommerce Site Owners' Guide to Holiday Sales (18 Nov 2005)
The return receipt is a concept that hasn't yet been taken on all over the Web, but there's a reason why almost every large retailer offers them. Online retailers have the ability to go a step further: at the end of your confirmation email (and in your thank-you page), add a link to let users print out receipts for individual items they've purchased. This will encourage customers to buy multiple items from your store and, when it comes time for them to order a few more items, they'll already know that if the product isn't right, they needn't worry. You've reduced the risk by giving them a way to let their friend, who has no relationship with you, return the item.
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