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One foot in the future (17 Nov 2005)
As in 1995, Microsoft was announcing things it couldn't deliver, but the launch signalled that its programmers were being mobilised for battle. However, don't for a second imagine Microsoft is going to stop licensing its software. All its programs will get an online service component, but as Gartenberg says, "it's about extending [Microsoft's] traditional application models, not replacing them with something new."

Mercifully, Microsoft managed not to mention Web 2.0, a label coined by Dale Dougherty at O'Reilly Media to describe a new generation of sites and services that use the web as a platform. The idea has been developed most effectively by the publishing company's founder, Tim O'Reilly, who launched the first Web 2.0 conference in October last year.
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