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IBM and the Future of Shopping (17 Nov 2005)
For many of us, shopping has become much more than a simple exchange of money for goods and services. It can be a bonding experience, or even a form of self therapy. The past few years have seen the development of new technologies that may completely change the way we shop and how retailers interact with us as their customers. The application of network technologies, the emergence of a new generation of consumers, along with radical innovation in the nature of customer relationships, are likely to make shopping a very different experience in a few years than what we know today.
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