Putting Perfect Participants in Every Session (04 Nov 2005)
In our study, the best teams often bypassed demographics and looked at experience and behavior instead. In our video game example, they’d likely look at the games the candidates regularly like to play and the amount of time they spend playing. The recruiter would talk to them about their playing history and assess if they would behave like an ideal user.
The recruiter would also pay close attention during the interview to assess how effectively the candidate describes their thought-processes and whether they are comfortable with strangers. After all, a study participant that can’t speak their thoughts or is intimidated by the study’s observers will be of little use to the team. We noticed that many outside recruiting firms, paid to fill study sessions with “warm bodies” often overlooked these key attributes.
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