Why People Don't Read Online and What to do About It (01 Nov 2005)
It's been proven that two things people will look at on the screen are bullet points and numbered lists. Knowing that, use them. It's called content chunking, and, as you can see from many of our own pieces, it's an effective way to pull the eye.
Article URL: http://www.acm.org/ubiquity/views/v6i40_cameron.html
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