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In praise of web experts (31 Oct 2005)
What is not so powerful is the mantra that everyone’s opinion is just as valuable as everyone else’s. Not true. Some people have boring and trivial opinions, and they express these opinions in boring and trivial language.

The Web is maturing. It needs more people like Jakob Nielsen who propose, explain and defend rules. There is a best way to manage a website. There is a best way to combine the talents of the editor with the opinions of the audience.

Rules will not restrict the future growth of the Web. Rather, they will allow it to truly mature and flourish.
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