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Good Reception: Using Cell Phones to Predict Behavior (18 Oct 2005)
According to data collected by Eagle and his staff, 35% of the subjects used their phone's clock application regularly, yet opening the clock application on the phone involved 10 keystrokes. The data showed that people who used the phone's clock application used it at their homes rather than at work. Additional results from the Reality Mining experiment show that, not surprisingly, 81% of communications from the cell phone were made via a voice message. Despite the growing popularity of text messaging, it accounted for only 5% of communications, while email communications accounted for 13%. Learning user's application routines can enable phone makers to place well-used applications in more prominent places, for example, as well as create a better model of user behavior.
Article URL: http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=14183&IssueId=221

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