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Why is corporate communications seen as fluffy? (10 Oct 2005)
Content is a form of communications, and it’s something you store as quickly and as cheaply as possible. Yes, the intranet can have some genuine value, but only where it allows people to access applications.

This is a view of the intranet I have seen change, and I believe it will be a very outdated view in five years. Because by then the intranet will have become like a central nervous system for many of the world’s leading organizations. It will be something they simply cannot work without, and corporate communications will be getting respect.

Content, as I have said so many times, is a hidden asset within most organizations. The corporate communications department is ideally placed to tap this hidden asset. Here’s how it can do it.
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