Never Get Involved in a Land War in Asia (or Build a Website for No Reason) (10 Oct 2005)
Back at the bank, the conversation started up again. While trying to communicate the reason for the existence of a website showcasing his cars, the client revealed that less than one-hundred people in all of the United States would likely be interested in obtaining the pair of classic cars by rental or purchase.
Upon hearing this, I suggested, much to the chagrin of my fellow designers, that the client might consider abandoning his idea for a website altogether and communicate to these people directly through a well crafted print campaign. That, however, is a topic for another article.
Article URL: http://www.alistapart.com/articles/landwarinasia
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