Crisis management: your website can help (26 Sep 2005)
In a large organization it is not easy to consistently distribute detailed information to every member of staff on an evolving situation. The intranet is one of the few vehicles that can do this. It is, in fact, the one place that everyone has the potential to access every day.
It is still the case that many organizations see their public websites as little more than brochures, and their intranets as little more than archives. The Web has the potential to be strategic. Itís important. It matters. If people turn to it in a time of crisis, then surely that also indicates that it has an important role to play in every-day activities.
Article URL: http://www.gerrymcgovern.com/nt/2005/nt-2005-09-26-crisis-management.htm
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