Blogging v dogging (28 Sep 2005)
Sarah Carter, planning director at DDB London, says their panel of cabbies, beauticians and landlords gives a good indication of what people are actually talking about.
"When I asked the panel whether people were talking about blogging, they thought I meant dogging.
"Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean. It's a real wake-up call."
Article URL: http://news.bbc.co.uk/1/hi/magazine/4288038.stm
Read 247 more articles from BBC News sorted by
Next Article: IBM and the Future of the Home