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Why eBay needs Standards-Oriented Design: An Interview with Eric A. Meyer (12 Sep 2005)
For eBay I would think the bandwidth is a pretty powerful argument. More importantly, the number one factor in page response time for all sites, including eBay, is the number of bytes shifted to the user, regardless of their connection speed. It doesn't matter if it's dial up or broadband -- the time from the page request going out from the user to the page actually being rendered in their browser is almost completely dependent on just how many bytes you send over the wire.

If developers can take their web page and make it half as weighty, it will be twice as fast for the user. If it took users five seconds to get the page, it will now only take two and a half seconds.
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