Time Budgets for Usability Sessions (12 Sep 2005)
Sadly, many companies waste minute after minute trying to get test users to voice opinions rather than perform tasks. There are many great methods besides user testing for collecting commentary and opinions -- focus groups and surveys are two of the more common ones. Most likely, your company already collects lots of opinion data from many more customers than you'll ever have in one-on-one user testing situations. Use each method for what it's good at.
Article URL: http://www.useit.com/alertbox/usability_sessions.html
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