Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | books | about 

Time Budgets for Usability Sessions (12 Sep 2005)
Sadly, many companies waste minute after minute trying to get test users to voice opinions rather than perform tasks. There are many great methods besides user testing for collecting commentary and opinions -- focus groups and surveys are two of the more common ones. Most likely, your company already collects lots of opinion data from many more customers than you'll ever have in one-on-one user testing situations. Use each method for what it's good at.
Article URL:

Read 370 more articles from Jakob Nielsen sorted by date, popularity, or title.
Next Article: Why eBay needs Standards-Oriented Design: An Interview with Eric A. Meyer
 RSS 0.91 Subscribe with Bloglines Add to My Yahoo!
Some of the people who make up the Userati group
This site is a labour of love built by Chris McEvoy

Amazon Honor SystemClick Here to PayLearn More