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When You Are Your Own Client, Who Are You Going To Make Fun Of At The Bar? (22 Aug 2005)
The people visiting our site seem very familiar to us. They like what we like. They read what we read. They buy what we buy. That’s why they come to the site or subscribe to our feed and take part in our goofy features and contests and write us emails and send us links.

We’ve spent a lifetime trying to think like “the target market” on behalf of clients. That’s always a challenge, but this is different. There’s an amazing freedom in building something for yourself.
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