Information scent: helping people find the content they want (02 Aug 2005)
Most research into the way users navigate a site reveals that people follow one path and then, when that doesn't provide the information they require, they retrace their steps using the back button, until they find another suitable path to follow. Users can find this process frustrating and after following a couple of unsuccessful attempts, give up on a site.
Article URL: http://www.steptwo.com.au/papers/kmc_informationscent/index.html
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