Recall ability: Web content versus print content (18 Jul 2005)
The Web is not a great place to win hearts and minds. It is not a great place to convince people to do something they did not come to the Web already intending to do. Traditional marketing techniques, such as brand name repetition and the use of images to communicate brand attributes, donít work as well on the Web.
Article URL: http://www.gerrymcgovern.com/nt/2005/nt-2005-07-18-web-content.htm
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