Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | books | about 

Prove the value of your content with numbers (11 Jul 2005)
I worked with a large organization recently that changed three words on its homepage and increased sales leads by 30 percent. I know of an organization that changed one word in a website heading and trebled the click-through rate. I know of another organization that rid its website of brochure-ware content and replaced it with sharp, customer-focused web content, and increased sales by over 100 percent.
Article URL:

Read 456 more articles from Gerry McGovern sorted by date, popularity, or title.
Next Article: Scrolling and Scrollbars
 RSS 0.91 Subscribe with Bloglines Add to My Yahoo!
Some of the people who make up the Userati group
This site is a labour of love built by Chris McEvoy

Amazon Honor SystemClick Here to PayLearn More