Prove the value of your content with numbers (11 Jul 2005)
I worked with a large organization recently that changed three words on its homepage and increased sales leads by 30 percent. I know of an organization that changed one word in a website heading and trebled the click-through rate. I know of another organization that rid its website of brochure-ware content and replaced it with sharp, customer-focused web content, and increased sales by over 100 percent.
Article URL: http://www.gerrymcgovern.com/nt/2005/nt-2005-07-11-web-metrics.htm
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