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The Right Information (28 Jun 2005)
Users like getting their first click right. Our studies consistently show that users don't like bouncing back and forth between different links on a page. Does the content on this page help potential students identify which option suits them best, so they'll be most excited about the first link they click?

To accomplish this, visitors must feel comfortable with the information on the page. Is it possible a high school student, just starting their college search, will not be familiar with the distinction between a major and a minor? Will they understand the advantages of choosing a major in another subject, say chemistry, and a minor in nutrition versus choosing a major in nutrition with an emphasis in chemistry?

For these students, college represents a very unfamiliar world. Have the designers done everything they can to help the users proceed through the site with confidence?
Article URL: http://www.uie.com/articles/the_right_information/

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