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The World is Ready for Usability. Is Usability Ready for the World? (21 Jun 2005)
It's time for the world to be usable. People are ready. Users are no longer passively frustrated when things don't work. They regularly suggest improvements. They use the words like “usable” and “citizen-friendly” and even “task flow.” They don't just crib about time lost to inefficient products anymore. They do the math, but not on their cell phones. Today we know that consumers evaluate and select both products and services based on the user-friendliness of an interface.
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