Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | books | about 

The two fundamental skills of web writing (20 Jun 2005)
Your links are signposts. Your readers are asking you directions and they are following your signposts. If you send them in the wrong direction, you have wasted their time, frustrated them, and they will not be happy.

I find that most websites do a very poor job of writing links. I would advise you to go to your website as a customer with a specific task. Try to complete that task and pay particular attention to the simplicity and clarity of your links. Make sure that your links are using your customers’ words, not yours.
Article URL: http://www.gerrymcgovern.com/nt/2005/nt_2005_06_20-web-writing.htm

Read 445 more articles from Gerry McGovern sorted by date, popularity, or title.
Next Article: Use of web cams
 RSS 0.91 Subscribe with Bloglines Add to My Yahoo!
Some of the people who make up the Userati group
This site is a labour of love built by Chris McEvoy


Amazon Honor SystemClick Here to PayLearn More