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Parents 'ignore game age ratings' (22 Jun 2005)
The research showed that parents were more concerned about children spending too many hours playing games, rather than about what type of title they were playing.

And to a certain degree, sticking an 18-rating on a game made that title more desirable.

"We called it Magic 18," said Mr Freund. "The 18+ label was seen as promoting the content, promising adult content rather then saying 'my parents will stop me playing this.'"
Article URL: http://news.bbc.co.uk/1/hi/technology/4118270.stm

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