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Why it matters to focus on your reader (06 Jun 2005)
The ultimate test of web content is what the reader does after reading it. This will be a huge change for many writers who see the end objective as the actual completion of the piece of content itself. However, it is a change that absolutely must happen if web content is to become more effective.

Web content must get the reader to act in the way the writer intends. Otherwise, it fails. What do you want your reader to do after they read your content?
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