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Mental Models For Search Are Getting Firmer (09 May 2005)
Deviating from this expected design almost always causes usability problems. Sites that separate out some search results and place them in boxes risk having these links overlooked because users often assume they're ads. Instead, such "best bets" should be the first items in the linear list. (Typically, users don't care that items are editorial, rather than algorithmic, selections.) Also, scoped search that covers only a current subsite often misleads users who rarely have to consider what’s being searched.
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