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An interview with Andrew Imparato, President and CEO, American Association of People with Disabilities (27 Apr 2005)
Fear of litigation is a motivator, but not as strong of a motivator as the desire for greater market share. For example, when the federal government tells a company that they chose a competitor's bid primarily because that company did a better job of incorporating accessibility into their products and services, it has a bigger impact than any potential lawsuit. I want companies to understand this and consider accessibility and usability because they can reach more people and take advantage of more revenue-generating opportunities.
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