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A Banner Decade (19 Apr 2005)
Backed by research, the report notes that printed newspaper advertising was the sector most hurt by the rise of online ads; shows how the rise of "rich-media" online ads is paralleling the rise of broadband; how for the first time in U.S. history the larger share of media companies' revenues came not from advertising but from consumers' direct spending on satellite, cable TV, and Internet access subscriptions and purchases of DVDs and videos; and that, quoting Proctor & Gamble global marketing officer and Association of National Advertisers chairman Jim Stengel, "We must accept the fact that there is no 'mass' in 'mass media' anymore."
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