Media: Norman talks Empathetic Personas (02 Dec 2004)
Norman argues the purpose of the persona is to add empathetic focus to the design. By empathy, he means an understanding of and identification with the user population, the better to ensure that they will be able to take advantage of the product.
Article URL: http://www.usabilitynews.com/news/article2068.asp
Read 1,050 more articles from Usability News sorted by
Next Article: Move over, Big Brother