Identifying the Business Value of What We Do (15 Apr 2005)
How do we tell what the contribution of registration is to our business? One simple trick is to play with the idea of taking it away.
If we removed the registration process entirely from the site, what would the effects be? Well, because almost everyone who uses it is frustrated, we’d be eliminating their frustration right off. And it probably wouldn’t cost too much to just pull it off the site.
However, what would we lose? Would the absence of new names hurt our marketing efforts? Would it make customer service more difficult? Could we quantify what the long-term effects of the lost functionality would be?
Article URL: http://www.uie.com/articles/business_value/
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