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It's the content, stupid: search engine optimization (04 Apr 2005)
In a given month, thousands of people will search for “low fares” but millions will search for “cheap flights”. Low fares is airline industry language. Cheap flights is consumer language. If you want to get found, use the words of your customer.
Article URL: http://www.gerrymcgovern.com/nt/2005/nt_2005_04_04-search-engine-optimization.htm

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