Emotional Design (12 Feb 2004)
Don Norman used to be known as a critic of unusable things but now, he says, he has changed. He has transformed himself into an advocate for pleasurable, enjoyable products. Beauty is good, says Norman. Successful products should a pleasure to use, and convey a positive sense of self, of accomplishment, and pride of ownership. In this keynote address, Norman shares work from his latest book, Emotional Design: Why We Love (or Hate) Everyday Things.
Article URL: http://www.itconversations.com/shows/detail69.html
(Don Norman, Nielsen Norman Group)
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