Search optimization, not search engine optimization (14 Mar 2005)
Making sure your content is found in the first page of search results is a great start, but it is only a start. Until the person has completed the task they came to your website to complete, then nothing of substance has been achieved.
Article URL: http://www.gerrymcgovern.com/nt/2005/nt_2005_03_14-search-optimization.htm
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