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How to Create and Promote a Blog in Eight Easy Steps (12 Mar 2005)
Fresh content is key to return visitors. Most bloggers post at least once a week. Many bloggers add a new post every day, some every few hours, especially if itís an event blog (a blog dedicated to a single event, like the Republican National Convention or the tsunami tragedy). Old content gives the impression of an abandoned blog, a blog the operator simply lost interest in and neglects to update.
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