Ads Are Here To Stay: Planning For Ad Placement (27 Feb 2005)
While ads, by their very nature, will always live in tension with the content they support, new strategies are being developed that can help satisfy the needs of users and advertisers. By thinking of ads not as those annoying flashing animations that distract the user, but rather as another content type with its own peculiar features that must be incorporated into the page, you can change your distaste of ads into an architecture challenge. This may not change how you feel about ads (and if you feel about ads as I feel about ads, you can always purchase Norton Internet Security which has an ad blocking feature), but it can change how you feel about the work you produce.
Successfully incorporating ads into a site is perhaps one of the most difficult challenges, not least because of the nature of the content itself. Ads are revenue generators, and the ad sales department will often make blanket demands about what ads sizes they want and where they should live on the site. Balancing these demands with user needs can be difficult, but using some of the above-mentioned strategies can increase your chance of success.
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