Using Eye-tracking Data to Understand First Impressions of a Website (15 Feb 2005)
Summary: This study discusses the contributions of eye-tracking data to traditional usability test measures for first-time usage of websites. Participants viewed the homepages of three different websites. Results showed that eye-movement data supplemented what users verbally reported in their reactions to a site. In particular, the eye-tracking data revealed which aspects of the website received more visual attention and in what order they were viewed.
Article URL: http://psychology.wichita.edu/surl/usabilitynews/71/eye_tracking.html
Read 103 more articles from Software Usability Research Laboratory sorted by
Next Article: Authentic Behavior in User Testing